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The purpose of this privacy policy is to inform users of the collection and processing of data by LASHILE BEAUTY and data collected during your navigation on the site


Personal data Any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an "identifiable natural person" is deemed to be a natural person who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, an online identifier, or to one or more factors specific to his or her physical, physiological, genetic, psychological, economic, cultural or social identity.

Processing Any operation or set of operations, whether or not performed by automatic means, which is applied to personal data or sets of personal data, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, limitation, erasure or destruction.

File Any structured set of personal data accessible according to specific criteria, whether centralized, decentralized or distributed functionally or geographically.

Data controller The natural or legal person, public authority, department or other body which, alone or jointly with others, determines the purposes and means of the processing.

Subcontractor The natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Recipient (partner) The natural or legal person, public authority, department or other body that receives personal data, whether or not it is a third party.

Intermediate storage It is the fact of isolating the data in an intermediate storage base, separate from the active base with restricted access insofar as :

  • There is a legal obligation to store data for a fixed period of time;
  • In the absence of a retention obligation, the data is nevertheless of administrative interest.

Cookies Connection cookie which is the equivalent of a text file stored on the terminal of the Internet user at the time of the consultation of the site The cookie file can only be read by the issuer of the cookie.


The user must read the privacy policy and accept it when placing an order on the site LASHILE BEAUTY.


The controller is SAS LASHILE BEAUTY FULL STORE UNLIMITED, registered in the RCS of Marseille under No. 833 464 167 whose headquarters is located at 41, boulevard Edouard Herriot - 13008 Marseille represented by Mr. Yoann ASSOULINE.


LASHILE BEAUTY collects the following personal data for the following purposes:

  • To allow you to create your personal account online on the site of LASHILE BEAUTY, we collect your name, your first name, your email address and your password.
  • To allow you to access your account thereafter (management of your access)We collect your email address and password.
  • To allow you to place your order whether it is a one-time order or a subscriptionOn the LASHILE BEAUTY website, we collect your name, your first name, your postal address, your email address and your phone number.
  • For the payment of your order and/or your subscription, Our payment provider collects your bank details. Your credit card numbers are encrypted and LASHILE BEAUTY has no access.
  • To ensure the delivery of the product(s) ordered, We process the same personal data that are collected to place an order, with the exception of banking data.
  • To manage the relationship with customers when you contact LASHILE BEAUTY via the online contact form (we collect your name, email address and any personal data you enter in the message), via our contact email address (we collect your email address and any personal data you enter in your message), via our official pages on social networks.
  • To process your request for retraction, we collect your name, your first name, your postal address, your e-mail address, your telephone number, your order number.
  • To process your requests to exercise your rights regarding your personal data, we collect your name, first name, postal address, telephone number, identity card or passport.
  • To prevent online fraud, ensure and manage online transactions on our site, payment incidents and collection management, we collect personal data relating to your identity, your address and your means of payment.
  • To ensure the management of possible withdrawals and/or recalls of products, we collect your name, first name, postal address, e-mail address, telephone number and order number.
  • With your agreement:
    • If you do not wish to create an online account to place your order, we collect your contact information (identity, mailing address, email address, and telephone) For possible future orders.
    • To send you newsletters about news and offers LASHILE BEAUTY, we collect your email address.
    • To send you a gift on your birthday, we collect your day and month of birth.
    • For the processing of customer reviewsWe collect your photograph, your first name and your name. LASHILE BEAUTY disseminates only your photograph, your first name and the first letter of your name on its site.
    • To carry out statistical analysis of our siteBy e-mail: we collect information about you, such as audience measurements and product preferences, in order to improve and adapt our activities from a marketing and commercial point of view.


The legal basis for the processing of personal data by LASHILE BEAUTY are as follows:

6.1. Legal obligations

As part of its activity, LASHILE BEAUTY is required to process certain data to comply with the law as is the case for the accounting treatment of your orders placed on the site

This includes data concerning the withdrawal or recall of products.

6.2. Performance of the contract

When you place an order on the site of LASHILE BEAUTY, you accept the general conditions of sale that represent the contract binding you to LASHILE BEAUTY. In order to execute the contract and therefore the order, LASHILE BEAUTY must process certain data for the payment of the order, delivery and tracking of the order, after-sales service.

6.3. Consent

Some treatments are based on your consent. This is the case for the subscription to the newsletter, the sending of a gift on your birthday or the linking of your credit card data to your account for future orders. This is also the case for your testimonials posted online on the site.

This is also the case for certain cookies, particularly those of third parties.

6.4. Legitimate interest

Some of the processing of personal data made by LASHILE BEAUTY based on its legitimate interest. This is the case of the prevention and fight against fraud on the site www.lashilebeauty.comrecovery of unpaid orders, if any.


The data concerning the sending of newsletters are kept for a period of three (3) years from your last activity on the site including the sending of an email.

The retention period of the consent given for the installation of Cookies is a maximum of 13 months.

The information collected through tracers/cookies is kept for a maximum of 25 months.

Data relating to credit cards are kept for a maximum of 15 months following payment of the order by the Internet user.

Personal data relating to the accounting of orders are kept for a period of 10 years in accordance with legal obligations.


Personal data are collected and processed by LASHILE BEAUTY. However, some of the personal data of the Internet user and/or customers may also be intended for third parties working with or on behalf of LASHILE BEAUTY.

This includes subcontractors of LASHILE BEAUTY such as:

  • The host of the site
  • Transport providers
  • Providers of logistics
  • Payment providers, whether it is a one-time order or a subscription;
  • The providers of prevention and fight against fraud;
  • Editor of software for sending newsletters, promotional offers of LASHILE BEAUTY.

It is also Google analytics®, Facebook®, Instagram® and Snapchat®, TikTok® for audience analysis.

It is finally the accounting firm and lawyers LASHILE BEAUTY.


Some of the recipients of personal data are located outside the European Union.

In order to carry out transfers of personal data outside the European Union with the service providers concerned, LASHILE BEAUTY takes contractual, organizational and technical guarantees in accordance with the provisions of the RGPD and the LIL (Law known as "Informatique et Libertés" of 6 January 1978).


10.1. Right of access (article 15 of the RGPD)

You have the right to obtain confirmation as to whether or not personal data concerning you are being processed. In the event that data is processed, you have a right of access to that data and to the following information:

  1. The purposes of the processing ;
  2. The categories of personal data concerned;
  3. The recipients or categories of recipients to whom the data have been communicated or will be communicated;
  4. If possible, the period of time for which the data is to be kept or, if this is not possible, the criteria used to determine this period;
  5. The existence of the right to request the rectification or erasure of data, or a restriction of processing or the right to object to processing;
  6. The right to lodge a complaint with the CNIL;
  7. Where personal data is not collected from you directly, any information available at the source;
  8. The existence of automated decision-making, including profiling and, at least in such cases, useful information about the underlying logic and the significance and intended consequences of such processing for you.

You will be provided with a copy of the data subject to processing.

You may be required to pay a reasonable fee based on administrative costs for any additional copies you request.

If you request a copy of the data digitally, it will be provided to you in a commonly used digital form unless you request otherwise.

Finally, the right to obtain a copy of personal data must not infringe on the rights and freedoms of others.

10.2. Right of rectification (Article 16 of the GDPR)

You have the right to ask for the rectification of your data which would be inaccurate, as soon as possible. You also have the right to obtain that incomplete personal data concerning you be completed, including by providing an additional declaration.

10.3. Right to erasure (Article 17 of the GDPR)

You have the right to erasure of your personal data as soon as possible when one of the following reasons applies:

  1. The personal data is no longer necessary for the purposes for which it was collected or otherwise processed;
  2. You withdraw your consent on which the processing is based and there is no other legal basis for the processing concerned. The withdrawal of consent is valid for the future;
  3. You exercise your right to object and there is no compelling legitimate reason for the processing;
  4. The personal data has been processed unlawfully;
  5. The personal data must be erased to comply with a legal obligation.

You are informed that the right to erasure may not apply if the processing is necessary for compliance with a legal obligation or for the establishment, exercise or defense of legal claims.

10.4. Right to limit processing (Article 18 of the GDPR)

You have the right to request the limitation of the processing of your personal data when one of the following applies:

  1. Verification of your data after you have challenged the accuracy of your personal data;
  2. The processing is unlawful and you object to the erasure of your personal data and demand the limitation of their use;
  3. LASHILE BEAUTY no longer needs your personal data for processing but the data is necessary for you to establish, exercise or defend legal claims;
  4. You have objected to the processing and LASHILE BEAUTY verifies whether the legitimate reasons pursued by LASHILE BEAUTY prevail over your legitimate reasons.

10.5. Right to the portability of personal data (Article 20 of the GDPR)

At your request, you have the right to receive your personal data in a structured, commonly used and machine-readable format when:

  1. The processing is based on consent or on a contract ;
  2. And the processing is carried out using automated processes.

In exercising this right, you have the right to have your personal data transferred directly to another controller where technically possible.

The right to portability must not infringe the rights and freedoms of third parties.

10.6. Right to object (Article 21 of the GDPR)

Pursuant to the right of objection, you have the right to object at any time to the processing of your personal data based on legitimate interests.

Personal data will no longer be processed unless it is demonstrated that compelling legitimate grounds for processing exist and override your interests and rights and freedoms or for the establishment, exercise or defense of legal claims.

10.7. Fate of personal data post-mortem

In application of the law, you have the right to define your directives relating to the conservation, the erasure and the communication of your personal data in case of death.

You can communicate your specific directives to us or register them with a certified digital trustworthy third party.

You can then designate the person of your choice to carry out your instructions. Otherwise, it will be your heirs.

You have the right to modify or revoke your instructions at any time.

10.8. Right to refer to the CNIL

You have the right to file a complaint with the CNIL, supervisory authority (


11.1. How to exercise your rights

For all requests concerning personal data processed by LASHILE BEAUTY, you can send your requests to the following addresses


LASHILE BEAUTY may ask you for a copy of your identity card in case of doubt about the identity of the applicant.

11.2. Response time

LASHILE BEAUTY has a period of one (1) month to respond from the receipt of your request. This period may be extended by two (2) months given the complexity and number of requests. LASHILE BEAUTY will inform the person concerned within one month of his request.

In the event of the exercise of your right of deletion or your right to erasure, you are informed that LASHILE BEAUTY may be required to retain personal data concerning you in cases provided for by law, such as, for example, exercise of rights.


The cookies that may be installed on your terminal (PC, phone, tablet) may be deposited by different entities partners of LASHILE BEAUTY and for different purposes.

Some cookies require your consent so that they can be installed and others require only information.

12.1. Cookies that may be placed on your terminal

a. Essential cookies

These are cookies that are essential to complete an order on our site or to enable you to navigate our site. Refusing (when you set your browser to refuse all cookies) or deleting these cookies may prevent you from completing your order.

It may also cause difficulties in navigating our site.

b. Functional cookies

These are cookies that allow you to authenticate yourself on our site without necessarily needing to reconnect or to keep your shopping cart in memory for a certain period.

These cookies are not mandatory but can facilitate your access to our services.

c. Analysis cookies

These cookies are useful to LASHILE BEAUTY because they provide information on the use of the site by Internet users such as knowing which pages are most visited. They make it possible to measure the audience and subsequently to improve the pages, navigation and activities of LASHILE BEAUTY.

d. Advertising cookies

Advertising cookies may be installed on your terminal by partners of LASHILE BEAUTY.

The purpose of these cookies is to allow you to see advertisements on third-party sites that correspond to your interests according to your different browsing activities, whether on the LASHILE BEAUTY site or on other sites.

In order to allow this display of advertising, it is possible that some personal data is crossed with other personal data collected by partners.

e. Geolocation cookies

In order to allow you to find the points of sale near your position, you have the possibility of being geolocated. If you give your consent, a cookie is installed in order to locate you. You can withdraw your consent at any time.

f. Social network cookies

From our website, you have the opportunity, by clicking on the logos of the various social networks available, to consult the official pages of LASHILE BEAUTY on these different social networks.

However, whether the emission and / or deposit and / or reading of cookies from these different social networks, they are governed by the privacy policies of the latter (Facebook®, Instagram®, Pinterest®, LinkedIn®, TikTok® and Snapchat®).

The same applies to the content sharing platform YouTube®.

To find out about them and set your choices, simply visit the websites of each of these social networks or content sharing platforms.

12.2. Managing cookies on our site

When you visit our website, you have the possibility to accept all Cookies, to refuse Cookies and especially to set the parameters of the Cookies, i.e. to choose the Cookies that you accept and the Cookies that you refuse.

It is important to note that you can change your choice at any time online.

12.3. Managing cookies through the choices offered by your browser

You have the option of configuring your browser to:

  • Accept all cookies
  • Refuse all cookies globally or after a specific request
  • Accepting all cookies

If you have accepted in your navigation software of each Terminal the recording of Cookies on each Terminal, the Cookies integrated in the pages and contents that you have consulted may be stored temporarily - without being able to exceed thirteen (13) months - in a dedicated space of your Terminal. They will be readable only by their issuer.

  • Refusal of all cookies

By setting up your browser, you have the choice between two possibilities:

  • Accept or refuse the storage of Cookies on your terminal in a global way;
  • To accept or refuse Cookies after specific proposals and before the Cookie(s) are saved on your terminal.

Before setting your browser, LASHILE BEAUTY draws your attention to the fact that this setting of acceptance or refusal of Cookies may have consequences on access to certain services that require the use of Cookie(s).

  • Ways to make your choices according to your browser

In order to configure your browser, you must refer to the help menu of your browser.


The privacy policy may be amended at any time due to legislative or regulatory changes or due to new treatment implemented by LASHILE BEAUTY.

The date of modification of the privacy policy will appear on the said document and the new privacy policy will apply to any connection subsequent to the modification.